Hot Trends: Shaping The Pet Industry

       Photo Credit: Richard Turcsik

          According to industry trends and expert predictions, the pet industry is expected to flourish at an intense rate over the next few years. While the entire industry is currently at a level playing field, certain segments in the industry will see an abundance of growth. Here are a few products and trends to take notice of.

Hemp

          Hemp derives from the plant Cannabis sativa, which has over 60 chemicals called cannabinoids. One of the main types of  cannabinoids is cannabinol (CBD or Hemp). Hemp, which is a therapudic cannabinoid, can be used to treat various conditions such as anxiety, cancer, and authritis. Studies show that hemp has anti-inflammatory effects, and can be used to treat the following conditions:

• Pain; Tumors; Seizures; Muscle Spasms; Skin Conditions; Anxiety; Neurological Disorders; Arthritis; Immune System Complications; Stress; Aggression; and digestive Issues.



Why do Pet Parents Prefer Online/ On-Demand Services?

          Online and mobile services have swept the nation as more and more consumers have traded their shopping carts for smartphones, having goods delivered to their homes. On-Demand services such as dog-walking, mobile grooming, and self-service dog washing and more convenient for pet parents. Groomers can even perform a variety of high-end services right outside of the pet parent's home. With technology evolving every day, consumers are starting to rely heavily on online services, and beginning to venture away from purchasing products from big box stores. Why?

• It is convenient for the consumer, especially for pet parents with larger dog breed dogs; It reduces stress on pets that may be prone to motion sickness; It's perfect for pet parents that have more than one pet.

Natural and Organic Products

          These products continue to gain popularity, mainly because Americans are becoming more conscious about improving and sustaining their overall health. Most pet parents are adopting these health practices and educating themselves on the benefits of purchasing natural pet products that promote and improve the health of their pets. Some of the fastest growing natural pet products include:

• Organic Vitamins/ Nutraceuticals; Holistic Dog and Cat Food; Natural Cat Litter; Holistic Grooming Products; and Natural Fiber Toys.

Photo Credit: Amy Shojai, CABC, Fear Free Certified Professional